Monthly Archives: February 2015

Don’t get lazy on social media localization

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Social media is about connecting with your followers. Many brands struggle with this task: how can my company create an emotional connection with the thousands of people out there? “Be local” is an advice you hear often, and it works – however you need to be believable. Don’t alienate your...

Social media contests done right

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It’s Valentine’s Day, and every business with a Facebook page launches a contests: “win flowers”, “win a romantic dinner” or “win an iPad”! A few tips on how not to embarrass yourself with a social media competition. Keep it legal Not everything you want to do is legal. Asking people...

How to live-tweet from an event

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Yesterday, the “Centrale de la Mobilité” of Luxembourg tweeted about the ‘The Government Summit‘ from Dubai. The ‘Mobiliéitszentral’ is a public infrastructure linked to the Luxembourgish Ministry of Development and Infrastructure. Basically: they are the guys responsible for public transport in Luxemburg. Yesterday, suddenly, they got active on Twitter, tweeting live...

Why you shouldn’t rank social media accounts by followers

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This Saturday Paperjam published the first edition of the social media leaderboard in cooperation with Clement & Weyer Consulting, starting with Luxembourgish politicians ranked by their respective ‘leader index’. The leader index is the metric we created to avoid ranking Facebook and Twitter accounts solely by their page likes or followers. Despite...