Author: Jerry Weyer

Jerry Weyer co-founded Clement & Weyer Digital Communication Consultants in 2014 and consults European institutions in Luxembourg on social media management. He studied European law at Université Robert Schuman in Strasbourg and at the London School of Economics and Political Science. He is a founding member of Pirate Party Luxembourg and former Co-Chairman of the Pirate Parties International (PPI).

5 ways to get your Facebook fans to “see you first”

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Facebook regularly introduces new features, most of them minor changes to the interface or ways for marketers to promote their content. Recently though they added a feature that might change the way pages need to interact with their fans. By adding the “see first” feature, Facebook gives users more power...

5 more podcasts for digital entrepreneurs

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In February I listed 5 great podcasts you should listen to as a digital entrepreneur. Time has passed, and many hours later I can comfortably recommend another 5 amazing podcasts, you should not miss if you are interested in social media and the digital industry. The Smart Passive Income Podcast (Pat...

Don’t get lazy on social media localization

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Social media is about connecting with your followers. Many brands struggle with this task: how can my company create an emotional connection with the thousands of people out there? “Be local” is an advice you hear often, and it works – however you need to be believable. Don’t alienate your...

Social media contests done right

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It’s Valentine’s Day, and every business with a Facebook page launches a contests: “win flowers”, “win a romantic dinner” or “win an iPad”! A few tips on how not to embarrass yourself with a social media competition. Keep it legal Not everything you want to do is legal. Asking people...

How to live-tweet from an event

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Yesterday, the “Centrale de la Mobilité” of Luxembourg tweeted about the ‘The Government Summit‘ from Dubai. The ‘Mobiliéitszentral’ is a public infrastructure linked to the Luxembourgish Ministry of Development and Infrastructure. Basically: they are the guys responsible for public transport in Luxemburg. Yesterday, suddenly, they got active on Twitter, tweeting live...

Why you shouldn’t rank social media accounts by followers

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This Saturday Paperjam published the first edition of the social media leaderboard in cooperation with Clement & Weyer Consulting, starting with Luxembourgish politicians ranked by their respective ‘leader index’. The leader index is the metric we created to avoid ranking Facebook and Twitter accounts solely by their page likes or followers. Despite...

(Baal) ganz Lëtzebuerg op Instagram

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Instagram ass scho laang kee Geheimtipp méi – ëmmerhin huet Facebook schonn 2012 déi berühmten “1 Instragram” (1 Milliard $) fir d’Photo-App op den Dësch geluecht. An awer ass zu Lëtzebuerg, besonnesch bei Entreprisen an am ëffentleche Beräich, nach net ukomm, wéi vill (jonk) Leit och hei am Land Instagram benotzen. Ech...

Les médias luxembourgeois sur Facebook et Twitter

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2015, l’année des médias sociaux au Luxembourg, finalement? Même si les grands employeurs au Luxembourg sont toujours hésitants1, les opportunités multiples des réseaux sociaux sont perçues de plus en plus d’entreprises et d’établissement publics au Grand-Duché. Pour visualiser cette évolution, je vais présenter régulièrement des graphiques de secteurs différents, détaillant...